As comfortable leading strategic marketing as he is heading business development and sales, this online marketing guru is passionate about building startups, including one of his own, engage: BDR.
After graduating with a bachelor’s degree in Business Administration and Marketing from California State University at Hayward, Ted Dhanik has spent much of his career successfully helping companies build, launch, and market their brands and products both on- and offline. With more than 15 years of experience in the online marketing and new media industries, Dhanik has held senior positions in many major web companies, including MySpace.com, LowerMyBills.com, and Nextag.com.
During what he considers a “fun ride,” Dhanik worked at MySpace.com for five years developing strategic marketing plans, one of which was responsible for launching the company in its infancy in all major markets. While at MySpace, he also developed several major brands, including the MySpace Celebrity concept.
At LowerMyBills.com, the online marketing guru created and launched the firm’s home equity product. He was also the reason the company’s poorest performing product grew from $2 million a year to north of $50 million in the first year. Before LMB, Dhanik worked in business development at Nextag.com, where he helped the company grow into an industry heavyweight competing with companies like Lending Tree.
When it comes to online marketing, there really isn’t much Dhanik can’t do. Which is why, in 2007, Dhanik co-founded engage: BDR, a top-tier online display, video and mobile advertising network in West Hollywood, California. He currently serves as the president of the company and vice president of business development, overseeing (what else?) his specialties: strategic marketing, sales and business development, client relationship management, and content acquisition.
In May 2012, engage: BDR celebrated the launch of a new product, a real-time bidding platform called First Impression. The new product brings to the industry the first platform of its kind to allow advertisers to purchase inventory directly from publishers within the firm’s network, instead of participating in ad exchanges. To learn more about Ted Dhanik or engage: BDR, please see the following links: