What makes in hosting or colocation viable?

Written by Rack Alley

It seems like moving servers to the cloud and shutting down internal server rooms seem to be where most companies are heading. However, some people believe that renting server hosting may actually not be a good idea in some scenarios. It usually depends on the structure or goals of the company. Here are some examples of why server hosting is viable:

Saas and larger tech companies whose websites bring in lots of profits will want to keep their servers in house. Smaller companies may not do this because, in house, hosting is usually only done by larger companies that can rely on the revenue from their websites. When renting a server there is always a chance that on their end their server could fail, causing damage to your company.

Hosting and Iaas companies that will usually gain customers based on the fact that web hosting is more reliable than in-house hosting. Especially since they develop the infrastructure that is too expensive for smaller companies to own. Some or most of that advantage is in the advanced software and hardware which makes renting a server a more attractive and easier option.

However, some companies require very specific hardware resources for their server, so because of this, they will need to remain in-house. Most providers will provide hardware that is specific to their own reliability and testing and that may or may not overlap with these hardware requirements.

Running your own server might have its downsides and upsides. In-house hosting is definitely a good option for larger companies with specific requirements in mind for a server.


Rack Alley provides premium LA Colocation services perfect for small and enterprise customers at their Los Angeles data center.

How secure is cloud hosting?

Blog provided by Rack Alley

Depending on who you ask, you might get a variety of opinions about security in cloud computing. Some people will say it makes you vulnerable to hacking, while others will say that you have nothing to worry about. The question remains: what is the truth about the cloud’s security, and how does this affect cloud hosting services?

Like all hosting services, cloud hosting’s security is not infallible. There may be occasions where cloud hosting services deal with security issues such as DDoS attacks and malware, which are no different from what other types of hosting services usually face. But cloud hosting has developed a comprehensive, dedicated set of security tools to keep up with the industry’s demands. In fact, Quentin Hardy, former deputy technological editor for the New York Times, even argued that data in the cloud is even more secure than other types of stored data, because cloud computing is usually managed and monitored by trained experts in data centers.

Many cloud hosting services make use of techniques such as encryption, firewalls, multi-factor authentication, and other security measures designed for the safety of their client’s data. According to InfoWorld’s David Linthicum, cloud providers have been spending as much as 75 percent of their R&D budget on obtaining proper security.

Investing in your security has become the general trend among companies in the cloud industry. However, not every company is going to give you the same amount of effort in this area. It is still important to make sure you choose a cloud hosting company with the right amount of security for your needs.

Rack Alley is one cloud hosting provider with robust security services. Their Los Angeles Data Center is staffed with experts who will keep your data safe and secure.


Changes in the Movie Business

Article by Herb Kimble.

We have had some interesting revelations for filmmaking in the last few years. Indies learned that building a social media following is crucial to success, but we also learned that some standards degrade even as visual effects became more important to filmmaking. It’s now 2019 and we’re all mobile. What role that trend will play in the future of film is still not clear, but here are some ideas on what could happen.

Costs of Technology

Part of the reason that distribution felt like a risky proposition was universal adoption. Technology is much cheaper than it was before, and more people have screens that can broadcast movies on them at all times. Mobile Web also gives us digital video anywhere our travels take us, so streaming may take off as more studios recognize that the demand is there. The true conundrum is infrastructure and payment. Figuring out who gets which piece of the pie, and how big that piece is, can take a lot of delicate negotiating. Still, we have already seen Warner Bros. test this kind of marketing with distribution on Facebook.

Fans and Financing

Funding for films has taken an interesting route lately with crowdfunded projects like the Veronica Mars film. Traditional financing still has a place, but fan-funded films come with a built-in fanbase that makes them attractive to distributors. This trend may continue to grow, hopefully with some regulation in place to make the atmosphere less of a Wild West. As is, the fan who backs a film shoulders the risk. Even though that risk is mitigated over several hundred or thousand people, fans with a stake of ownership in the film may be more invested (and vocal) about the outcome.

This article was written by Herb Kimble. Herb Kimble is an entrepreneur, director, and a film producer. He is the founder of Urban Flix, a streaming network that specializes in multi-cultural content and CineFocus Productions, a film production company.

How Does Streaming Work?

Article by Herb Kimble.

Streaming has become a popular technology for delivering content over the internet. You can watch your favorite TV show or listen to a great song on your mobile device or computer. You can even stream full-length movies.

Streaming transmits data over an internet connection, allowing the user to begin listening or watching right away. With downloads, you must wait until the entire program, song or file has been fully downloaded before viewing or listening to it.

What Is Buffering?

With streaming, the media is sent to a temporary memory called a Buffer as you’re interacting with it. The most common problem is that your internet connection is not fast enough to keep the Buffer full of content so that you have to wait for new content to arrive. When this happens, there are glitches in the video and audio as the temporary memory is trying to catch up with the user’s needs.

What is a Progressive Download?

Before streaming technology became popular, the only way to view content over the internet was a progressive download. In this instance, the user must wait for all the content to be downloaded to their device. Then they can open the file and view or listen to it. The file resides on the user’s computer (or device) until it is deleted. With streaming, the file is automatically deleted after you view it.

What Is Live Streaming?

The term “live streaming” is often used to describe the streaming of live television programs. If you have one of the new internet based TV services, such as Netflix, Hulu or Amazon Prime, they use live streaming so you can watch regular live TV using an internet connection.

This article was provided by Herb Kimble. Herb Kimble is an entrepreneur, as well as a dedicated actor, and growing film producer. He is currently based in the Los Angeles area, where he has co-founded CineFocus Productions and is working toward the release of his upcoming streaming service, Urban Flix.

Why retailers should use EDI

The concept behind retail is quite basic. People want goods or services, so you sell them to people for a profit. In such a straightforward business, it’s all the small details and logistics that determine success and failure.

As EDI, or Electronic Data Interchange has emerged, this new technology has let retailers make sure their transactions go as smoothly as possible. Instead of having to pass documents back and forth and correspond with your supplier to make sure everyone is on the same page, EDI allows you to see invoices, orders, shipping schedules, and other information instantaneously. This is because EDI software automatically translates your company’s information into your business partners’ systems and sends it electronically, eliminating the need for inputting all that data yourself after you get it by fax or mail.

EDI also works closely with ASN software to create ASNs, or Advance Shipping Notices. ASNs are electronic documents that let you know all the shipping details after your supplier has shipped a product, such as when it was sent, what type of packaging was used, who is carrying the package, and what the product should look like. From a logistical perspective, this allows retailers to be better prepared for receiving packages and providing customer service to buyers who are waiting for their products.

In addition to increasing efficiency and data accuracy, EDI will help retailers cut down on the time and money that is needed for cataloguing orders and information from suppliers.