The advent of Twitter’s @anywhere service and Facebook’s “like” button, are driving home the point that that social media is crucial for a website’s success. This means that website’s should be, more than ever, social media friendly.
There are a few ways in which this can be achieved.
1. The main page of the website is where users spend most of their time. Take advantage of this and place links to your Facebook, LinkedIn, Twitter and other profiles. If you don’t have any of these for some reason, get them immediately.
2. Have a blog. Don’t worry about having to get a web designer to create one; there are many readymade blogs out there on the web. The main reason for having one is that you can implement an RSS feed. RSS feeds allow syndication of information. Many users subscribe to RSS feeds and in turn distribute the information they find there via links. Incorporate your RSS feed into your website. If you need help creating a professional blog, take a look at iClimber’s blog design services.
3. Turn the blog into a business blog. This needs some work, especially in the form of updates. Having a consistent, daily update will increase your reputation and facilitate more interaction with your visitors. Always reply to any comments that you find there as it will help you form relationships.
4. Reduce the clutter on the site and make it mobile friendly. This does not mean that you have to develop separate pages or develop iPhone apps. Just ensure that it will load up fairly fast on a phone browser.