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The Truth about Costly HDMI Cables

August 31, 2010 by · Leave a Comment 

When you are out there buying your new HDTV along with a new Blu-Ray DVD player, it would be easy for the salesperson to convince you to buy an HDMI cable to go along with the package claiming that these cables are essential for you to get quality images from your DVD.

These cables have been out there making money out of people for many years now with their claim that cheap cables are very prone to signal transmission interruptions which disrupt the picture quality of every movie you watch. This means that the data sent by your DVD player to your TV is not 100 percent because some of these files get lost on its way.

This belief has been the main convincing tool of sales people to make more money by selling HDMI cables to home theater enthusiasts and this myth is also backed up by exaggerated information over the web regarding this matter.

But with the help of some experts, they tried to test a high priced HDMI cable and compared it to the performance of a cheap and ordinary DVD cable, relying on the fact that HDMI cables transmit more crisp and quality pictures aside from the fact that they are significantly longer than that of the cheap cables.

After some tests, the results revealed that the rating for the image quality of the HDMI cable is at a 3.5 average while that of the cheap cable is at 3.4. This means that cheap cables are not that far behind as people claims. So save your money for other things rather than investing on costly cables.

Go Green With ISO 14000

August 12, 2010 by · Leave a Comment 

There are numerous standards which are set down for the industrial processes and organizations, with an aim to increase the efficiency and quality of the manufactured goods and the service provided to the customers. ISO certification is one such standard which is considered as the benchmark of the standards of the industrial processes. The ISO certification is different for different branches of the industry, for instance the HACCP for the food industry, AS 9100 for the aerospace industry and ISO 16949 for the automotive industry.

The ISO 14000 is one such cluster of different standards. The ISO 14000 includes all the terms, vocabulary and the definitions of the standard requisites. Similarly ISO 14001 contains the actual requirements, while the ISO 14004 deals with guidelines and principles etc. The most important fact regarding ISO 14000 it details out the standard for environmental supervision and sets necessities for executing, upholding and enhancing environmental administration system and guarantee conformity with environmental laws and regulations. This is an indispensable component of any GO GREEN agenda. Once the procedures are put into operation that act in accordance the requirements listed in the ISO 14001 standards, there is a 3rd part audit

Disney looking to do social media marketing for Theme Parks

August 8, 2010 by · Leave a Comment 

Disney is planning a social media marketing campaign for its Anaheim theme parks Disneyland and California Advernture.

Disney is planning on using Facebook, Twitter and social media game applications to draw traffic to their sites.

“We’re trying to listen to our consumers,” said Lisa Beckett, vice president of regional marketing strategies for the Disneyland Resort in Anaheim. “It’s where moms, in particular, are spending a lot of their time.”

Social media “is a great medium that provides this level of interactivity and a pass-along factor, which a TV spot wouldn’t necessarily do,” Beckett said.

Much of the advertising for the parks is handled by Disney’s marketing team in Glendale.

“We do use outside agencies at times, but we have great in-house resources,” Beckett said.

Recently Disney bought Mountain View-based social media game maker Playdom Inc. and in July, Disney bought Palo Alto-based Tapulous Inc., which makes music-based iPhone games.

38 Essential Social Media Resources You May Have Missed

August 8, 2010 by · Leave a Comment 

Capping off a busy week at Mashable HQ we bring you a massive list of social media resources you may have missed. We’ve got 38 of the most interesting features and tools published over the last week or so in case you were, you know, outside during the summer.

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Social media: One guy and his 14,654 followers

August 8, 2010 by · Leave a Comment 

Shawn M. Miller says he is no expert, just a guy who thinks social media is fascinating and likes to use it.

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Social media have blossomed on Central Florida campaign trail

August 7, 2010 by · Leave a Comment 

Social media and networking have been around for years, but their use as tools in Central Florida politics has taken off this campaign season.

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Demand Media, Maker of Social-Media Applications, Plans $125 Million IPO

August 7, 2010 by · Leave a Comment 

Demand Media Inc., the developer of applications for social-media websites, plans to raise as much as $125 million in an initial public offering, it said in a filing with the Securities and Exchange Commission.

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