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Grow Campaigns Like a Pro with Buy-Side Platforms

February 27, 2015 by · Leave a Comment 

The fastest way to let a good campaign go bad is to rely on a single source of traffic. Your creative will go stale faster, your brand will become diluted as your ads are shown repeatedly, and your messaging will lose its effectiveness. A buy side platform offers marketers the opportunity to avoid this pitfall. Buy-side systems offer a wide range of traffic from a variety of sites. This means new visits and a wider pool of inventory to bid on.

The pros aren’t relying on Google, they are seeking greater volumes of traffic from other sources. Here is the insider scoop on what you need to know.

The Impact of Real-Time

Buy-side platforms manage everything they do in real-time, meaning your ad is live the moment it is declared live. This also means that you begin accumulating data immediately, and that you can make changes as you uncover results and new information. There is no delay in reporting, so you’re aware of what customers are doing as it happens.

Without that delay, you have greater control over your campaigns and can stop spending before your budget gets out of control. You can also see which experiments are working and increase bids to test how effective your changes really are.

Segmenting Traffic

Buy-side platforms offer targeting that is far more granular than what is available on AdWords. These platforms allow marketers to micro-target by location, cell phone provider, Web browser, and other data points for accurate targeting. This is especially helpful for offers that work better on certain browsers or devices, or offers that are hyper-localized to a very specific region.

Targeting is extremely precise, so you can shave unnecessary spend from your more successful campaigns and manage higher profit margins than networks that rely simply on interest-based targeting.

Total Control

A buy-side platform offers marketers more control over the tests they run and how their money is spent. You make the decisions on which keywords receive high bids, you study the data and you create the experiments. That control also allows you to make decisions others might not, like following a hunch based on data you have. Having control over your campaigns, and retaining the ability to change them in real-time, helps you adapt to trends as they change.

Buy-side platforms are extremely effective for marketers who have a thorough grasp of their target audience and the willingness to bid competitively.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital advertising company based out of Los Angeles. Ted Dhanik is an active mentor in Start Engine, and his writing is featured in AdAge and Venture Beat. Learn more about Ted Dhanik at the website of engage:BDR.

Finding Buyers Through Facebook

August 28, 2014 by · Leave a Comment 

Facebook is like a curse word to some people, but there is great value in the social network if you know how to work with it. There are a variety of opportunities to reach out to others, and to see how your ads are actually performing. Facebook is a powerful platform, and ads aren’t the only way to utilize it. Start a business page for your real estate work and work on making it an inviting place. The social media sphere is a lot less daunting once you understand what will be most effective to you.

Facebook Ads

Ads on Facebook are not a new concept, but they are new to real estate agents. Ads can be marketed to individuals based on their geographic location, which is excellent for agents. You can also target based on age, workplace and education level. Your ads will be most effective if you can use specific language, and post an original photo. You should also highlight the keywords you audience is looking for, like “single story home” or “short sale.”

Why Agents Don’t Use Facebook

A lot of agents perceive that Facebook is a larger time investment than it really is. It’s true that reporting will be time consuming for you, but it also helps break down your campaigns and recognize opportunities. Facebook has very detailed reporting, including visual graphs for you to review statistics about your audience and your ads.

Solving the Problem of Time

Time is a factor, and it can feel like the enemy when you’re balancing everything else you have to do with reporting on your ads. You should consider taking a measured approach to your work, clearing out a block of time in the early morning or evening to review your ads and make some changes. Lower your budget so you don’t spend too much on your ads while you test. If you still feel overwhelmed, hire a consultant. You can use a PR company to handle your ads, or engage the services of an independent contractor.

Final Thoughts

Facebook and Web ads in general can be great tools for finding more leads. They do cost you money, but they are highly targeted and will deliver exactly the audience you’re looking for. The plus side is that whether you decide to continue ads, your business page is free. Make sure you utilize that space to promote your offers and find more buyers.

Kuba Jewgieniew is the CEO of Realty ONE Group, an agent-centric real estate brokerage that is one of the fastest growing in the nation. Kuba Jewgieniew provides agents with the technology and education they need to continue closing deals and reaching new customers. For more information on finding buyers for a home, visit Kuba Jewgieniew online.

Make an Ice Cream Shop that will Stand the Test of Time

November 29, 2013 by · Leave a Comment 

Do you run an ice creamer shop? If you do, then props to you! You probably bring smiles to the faces and joy to the hearts of countless kids and kids at heart! Ice cream is such a joyous treat to have especially during a warm summer day with its sweet and cold soothing effect. If you run an ice cream shop—or aspire to run one, then you should know that while the passion to create frozen confections is the core that will drive you to success, there are more than a few important things that you will need to have as well.

The first important step to success is to have high quality products that people can enjoy for years to come. A good ice cream needs to have not only a good balanced taste but excellent texture as well. Second, you need to have a nice location that is accessible to your target market. It is important to have a good location because people usually get ice cream on the go in where they usually pass by. Third, you need to have quality supplies because it adds to the flair of your shop.

Having fancy supplies such as cups and spoons can become a headache and breakage can be a problem. Luckily, there are now online sources of disposable ice cream cups and other ice cream shop supplies that can provide you with bulk and customizable supplies that will surely get the customers rolling through the door.

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This article was submitted by Gelato Products; a trusted source of high quality gelato cups and other related supplies.

Online Advertising Through Social Media – by Ted Dhanik

November 18, 2013 by · Leave a Comment 

Online advertising has become one of the most popular and effective types of advertising in recent years.  The reason for this is that people use the internet today more than ever before.  Therefore, it is beneficial for advertisers to take advantage of this opportunity to reach potential clients through this medium.

There are various types of online advertisements that companies can utilize.  One of the hottest growing types of internet ads are on social media websites.  Social media applications have taken the world by storm.  Never before has there been such an easy and convenient way for businesses to reach billions of people at the click of a mouse.  Social media has completely revolutionized everything from communication to advertising to international business.

There are new social media websites popping up every day, but there are a few sites that currently dominate the market.  Facebook, Twitter, and Instagram are some of the trendiest sites that have attracted a huge number of members.  Nearly everyone has a Facebook today, and most people use it throughout the day, every single day.  Due to the amount of exposure involved, businesses need to take advantage of advertising on social media.

Unlike other types of advertising, social media advertising basically works like word of mouth referrals.  Many businesses rely on word of mouth referrals to this day because people want to hear reviews from those they trust.  Therefore, if companies can interest users through the content they post, the users will potentially share it with their friends, who will then share it with their friends.  This translates into inexpensive, but impactful advertising for many different types of businesses.

Author bio: Guest post is provided by Ted Dhanik, CEO of engage:BDR, supplier of high performance marketing solutions. Ted Dhanik is a passionate blogger who helps form trends in display advertising.  Visit www.teddhanik.com for more information on Ted Dhanik.

Easy Breezy with Card Processing

October 14, 2013 by · Leave a Comment 

It’s amazing to see how far technology has made our lives more convenient, from the invention of the telephone, to the invention of the internet, where you can, not only gather the information you need, but buy the materials you need as well at the simple press of a button. The rising trend of internet shopping has become a fast and convenient way to purchase the things that you need without leaving the comforts of your own home. Take advantage of this trend as a modern entrepreneur through the use of internet merchant accounts. These accounts will make payment much easier as it makes use of the current trend of internet shopping, opening your business to the world.

Securing your revenues has never been easier as using credit card processing services will expand your customer base to be available to a larger part of the market. This service ensures that all payment options are available for your potential customer and ensure that your transaction is as convenient as possible.

There is also the case of some online establishments that need something a special kind of service for what they offer. High risk merchant accounts are also readily available for various applications such as online gambling, software sales, etc. These accounts offer lower chargeback fees and policies but have higher rates to compensate for the risk that the company is undertaking. The world is changing and the question is if you and your business can keep up with the pace.

 

Franchises For Sale Highlighted At FranchiseClique.com

August 22, 2012 by · Leave a Comment 

The list of various franchises for sale is growing year after year, which means that the opportunity to build your own franchise is knocking at your doorstep. If you are an entrepreneur who has been struggling looking through indexes of franchises for sale, then you should make sure that you spend some time over at the wonderful FranchiseClique.com. This beautiful, easy to use website not only highlights the various franchises for sale around the country, they also help to choose which ones would best suit your needs and goals. So if you are looking for help while browsing franchises for sale, look no further than http://www.FranchiseClique.com today!

Ultimate Mountain Family Resorts For you

June 17, 2012 by · Leave a Comment 

The famed PennStateor the state of Pennsylvaniais not only rich in historical events (battle of Gettysburg) but is also known for its 18 billion tourism industry that employs around 600,000 people in various capacities. An estimated 140 million tourists visit Pennsylvania every year, thus turning it into the 5th most visited state in the country.  The Pocono Mountains, located in northeastern Pennsylvania first attracted tourists in the beginning of the 20th century when Philadelphia Quakers opened the Pocono Manor and Buck Hill Falls Tourist Resorts there. Shortly thereafter, Skytop was thrown open by Dr. Mayne in 1928 as one of the most prestigious poconos mountain Resorts.

Acting as host to innumerable family celebrations through several decades, Skytop proves to be the ultimate poconos family resorts. Be it family reunions, marriage anniversaries or birthday rejoicing, you can not beat Skytop in any way. Apart from offering what money can buy, Skytop provides an array of complimentary recreational facilities that are thoroughly enjoyed by their guests.

Skytop is quite popular with the corporate world too. Company meetings and conferences are held within its 5,500 pristine acres throughout the year. 17 meeting halls along with the magnificent 4,200 square feet Evergreen Ballroom can be booked in advance for holding conferences and campaigns by companies and private dealers where the friendly hotel team provides every form of assistance. Moreover, the Executive Conference Center at Skytop offers yet another 10,000 square feet of meeting arena, complete with state-of-the-art audio/visual implements and high speed WiFi Internet connection for the benefit of the participants/ delegates. Why not plan your next sales meeting at Skytop now? Its only a few hours journey from New York City or Philadelphia. For details visit: http://www.skytop.com/.

Yelp Negative Reviews Could Ruin Your Business

November 17, 2011 by · Leave a Comment 

If you own a business, whether large or small, you know that reputation is everything. Successful businessman Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” And with the arrival of local review websites such as Yelp, the Internet has become a place where negative or unflattering content spreads like wild fire — except it never disappears.

While most people use Yelp to find a business, others utilize it to read consumer critiques of a company’s products or services. Online business reviews, including the 5-star rating system used by Yelp, have the power to influence the purchasing decisions of the consumer. Just as positive reviews can convince a buyer to shell out cash for a product or service from your company, negative critiques can persuade them to run the other direction, especially if the reviews appear prominently on popular sites such as Yelp.

A negative online reputation can be disastrous for your business. What’s worse, it is nearly impossible for small businesses to control what is being said about them online, let alone remove negative reviews from Yelp. This is where online reputation management comes in handy.

Online reputation management is vital for mainstream businesses; however it requires the special skill set of a professional reputation management firm. While there is no way to remove negative listings from Yelp, there are ways to bring up your overall rating. Through our proactive Yelp Negative Review Repair service, Submit Express can help businesses improve their Yelp ratings and repair their online reputation before it’s too late.

The Right Light For Bright Growing

October 6, 2011 by · Leave a Comment 

If you are moving your garden from outdoors to indoors then you need to rethink your entire growing philosophy. While the principles of water, nutrients and light remain the same for growing any type of indoor plant, the sources of those core elements will be wildly different especially when it comes to delivery systems. The biggest change you’ll discover with indoor growing will be that light source. Although you’ll have some options with regard to grow lights to pick from, many successful indoor growers attest to the benefits of LED grow lights as the most productive way to yield a large crop.

LED stands for “light emitting diode”. What that actually means is that an electric current rides through various semi-conducting alloys that in turn produce electrons which make photons. These photons are the fragments of light you see produced by LED grow lights. With today’s sophisticated manufacturing technology the costs for LED grow lights has been sharply reduced. Now more and more savvy growers are turning to LED to provide their plants with an exclusive source of light. Keep in mind that with LED grow lights you’re not just getting the benefit of white light but also blue and red.

To understand the amazing benefits of LED grow lights you should understand some of the basic biology around plant growth. Most of the earth’s vegetation gets its light source from that big ball of energy in the sky, the sun. However, plants only need a small fraction of the entire spectrum of electromagnetic light that the sun radiates down upon the planet. When a grower can focus those specific wavelengths as they can with LED grow lights then they are essentially flushing out the waste and letting the plants thrive on a direct source. The process by which a plant converts light into carbon dioxide is called photosynthesis. Without that, there is not flora and fauna.

Red LED grow lights were first introduced in the indoor growing field back in the 60’s. Then it was discovered that the red lights were perfect for stimulating the bloom on a plant. Blue light came along around ten years later and was found to be a great benefit with the leafy variety of plants. Working in combination in grow lights these two forms of LED pack quite the punch!

Another reason why many indoor growers are switching over their old grow lights for new and improved LED grow lights is because the LEDs are more durable and last longer. Even with those qualities, the LED grow lights actually operate on less power than the traditional type of grow lights. This means less heat is generated and lower energy is expended. That’s a major plus for indoor growers. If you’re serious about bringing in a bountiful harvest of indoor plants then you need to be using the right equipment. LED grow lights could be just the light source you’re looking for.

Find out more about Gardening Blogs.

What Will Be Obsolete Next?

October 6, 2011 by · Leave a Comment 

Things are coming out so fast these days that they become obsolete the moment you bring them home. It seems we are always upgrading and improving technology and all their accessories. It is almost impossible to keep up with this ever growing field especially in the music division. There once was a time when all you needed to listen to your music was a turntable and a record. Back then you were considered ‘boss’ if you had the 45 adapter.

Time goes on and things evolve into more practical objects, so then appeared the eight track cassette player, which was wonderful to drive around in your car and listen to the Fifth Dimension sing about their beautiful balloon. But as the eighties grew near people decided they wanted to listen to their tunes while walking, so the walkman was invented. This at the time seemed like the best of the best. Not only could you run around with your new Cars tape playing, but you could make a mixed tape and listen to all your favorite songs in a row. Or if you were the romantic type you would stay up all night and make that perfect mixed tape for you new crush.

But low and behold this wasn’t the epitome of excellence because as the 90’S appeared on the horizon so did the compact disc. This virtually indestructible disk had a higher resolution which gave the listener a more intense musical experience. Plus you could hit a number and play whatever song you desired without having to fast-forward or rewind the entire tape.

But wait that was not the bee’s knees that everyone thought it was. As the millennium closed the iPod appeared. With this device you could download all your music and have every song on one little portable device. Of course in the last decade engineers have improved on the iPod and added lots of extras.

Now they have added a phone to go with the iPod, or is it the other way around? Either way it still seems that as soon as you get the iphone 3g and a few iphone 3gs cases for decoration, you need to upgrade. Sure enough they went and added a computer to all of it and in one bundle you have the ipod 4g with more ipod 4g cases and accessories than anyone in the seventies could have ever dreamed of.

It might seem that we are at out zenith with our ipod 4g’s and those new silicone ipod 4g cases, but imagine what we will be listening to in the year 2020 or what about 2050? Those iphone 3gs cases will be in some museum of retro objects of the past, probably right next to a shag green carpet.

Find out more about Technology Blogs.

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