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80+ Upcoming Social Media & Tech Events

April 18, 2011 by · Leave a Comment 

Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Here are some tips on how to network, share your information and/or promote your event(s) using social media: The Future of Event Planning and Social Media HOW TO: Plan and Promote Events with Social Media 35+ Ways to Find and Plan Events Online 8 Ways to Create Paperless Business Cards 5 Useful iPhone Apps for Business Networking Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Upcoming Mashable Events Mashable Connect — May 12-14, 2011, Orlando, FL : Mashable Connect 2011 will be an intimate experience that brings together leaders from the digital world for a weekend away to share and connect offline. Set away from the distractions of traditional conferences, Mashable Connect will recreate the Mashable web experience on the grounds of Disney World, creating an environment where attendees can truly engage and build lasting connections. The invite-only conference will cover new territory, break news and feature special events, with a touch of Disney magic. April 17-21, 2011, Las Vegas, NV : The Mobile Connections Conference is a first of its kind technology event that provides technical cross-platform knowledge for mobile developers. Attendees will gain understanding on how to leverage cloud based services, how to market and sell apps, app security solutions and the latest market predictions. Developers will be able to network with peers, IT professionals, carriers and a wide range of mobile infrastructure, product and service vendors. Register with promo code 100MASH and save $100! April 18-20, 2011, Dubai, UAE : Planet of the Apps Arabia 2011 is a three day conference dedicated to the opportunities and challenges of mobile applications in the Arab world

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Digital Coupons Outperform Print Coupons But Cost More [REPORT]

April 18, 2011 by · Leave a Comment 

Digital print-at-home coupons get more first-time buyers to try a product, but they aren’t as cost-efficient as standard coupons, according to a new report. Analyzing data from a panel of 23 million loyalty card shoppers from 2008 to 2010, Knowledge Networks found printable digital coupons generally performed better than standard coupons. The company reports that such coupons were more likely to attract new consumers — 46% of digital coupon redeemers hadn’t bought the product before, compared with 34% of standard coupon redeemers. Overall, digital coupons drew more new buyers than print coupons did by a margin of 35%. Digital coupons also drove incremental redemptions (purchases that wouldn’t have occurred without the coupon) at a greater rate — 77% versus 68%. But such coupons yield 18% less return on investment than standard coupons, the study found. Knowledge Networks attributed the lower ROI for digital coupons to the “historically low distribution costs” for standard print coupons.

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Apple Sues Samsung Over Galaxy; Are Other Tablet Makers Next?

April 18, 2011 by · Leave a Comment 

In a patent suit filed Friday, Apple claims that Samsung’s line of Galaxy tablets and phones willfully infringe on its own patents. Apple is seeking injunctions as well as actual and punitive damages. Samsung’s Galaxy Tab , which runs on Android, was released late last year . Apple claims the tab infringes on iPad patents and that the Galaxy S looks and feels a little too similar to the iPhone. The lawsuit doesn’t detail the damages it is seeking, but it also doesn’t pull any punches. A sample: “Rather than innovate and develop its own technology and a unique Samsung style for its smartphone products and computer tablets, Samsung chose to copy Apple’s technology, user interface and innovative style in these infringing products.” That kind of language suggests Apple may ask the courts to pull the Samsung Galaxy products from the shelves.

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Zillow Joins LinkedIn, Pandora In Upcoming Tech IPO Boom

April 18, 2011 by · Leave a Comment 

Real estate mapper Zillow has just become the latest Internet company to put an IPO into the pipeline. The company filed a statement with the SEC that will let it sell more than $50 million of stock. The Seattle-based company, which maintains interactive maps of house prices, did not reveal how many shares it would sell or what price it would sell them at. But its S-1 form indicates it generated $30.5 million in revenue in 2010, a 75% growth over the previous year. Zillow isn’t profitable yet, but it is closing the gap. In 2009, the startup had a net loss of about $21.2 million. In 2010, it lost $6.7 million. Zillow is only the latest tech company to file for an IPO

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Twitter In Talks To Buy TweetDeck [REPORT]

April 18, 2011 by · Leave a Comment 

Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal . TweetDeck is one of the most popular third-party Twitter clients, available in desktop, iPad, iPhone and Android versions. It displays your Twitter news feed, @mentions and direct messages, along with your Facebook feeds — all on the same screen, all updating in real time. TweetDeck can also support updates from MySpace, LinkedIn and Foursquare. The 15-person company, based in the U.K., has never revealed how many users TweetDeck has. The number may be small — but it is also likely to include the most obsessive power users in social media. The report comes days after CNN reported that UberMedia, the company behind Twitter clients Echofon and Twidroyd, was working on a potential Twitter competitor

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Add New Tabs to Your Facebook Profile

April 14, 2011 by · Leave a Comment 

It’s not easy to get creative or original when designing a Facebook page. This is why developers have created so many apps that allow users to customize their Facebook profile or fan pages. While there are so many services on the market for making Facebook page tabs, there is one new service that stands out from the rest: Static HTML.

Static HTML is a practical Facebook app that allows users to easily add tabs to their Facebook pages. The new app allows all Facebook users — including non-programmers — to create a new tab on any Facebook page.

Registering for the app is a simple three-step process. Once signed in to your Facebook account, go to the Static HTML page. Then you can register by selecting the app you wish to add. Once you’ve selecting Static HTML, you’re free to begin editing your new Facebook page. It’s that easy!

Why You Should Use a World SIM Card For Travel

April 12, 2011 by · Leave a Comment 

So what is the big deal about using a world SIM card when you are traveling abroad?

For one, it is the reduced costs that you can benefit from apart from knowing that you will be seamlessly connected regardless of which country you are in. The number of countries that support certain international phones is about 230 plus in number so you can just imagine how easy it will be for you to have decent connection.

So your next question might be where you can find information pertinent to these phones and a global SIM card that is just right for you.

One place where you can find information regarding these services is over the Internet.  There are certain sites that have been designed to showcase these products to interested buyers. Not only will you be able to find international prepaid cell phones but SIM cards as well apart from the costs involved in purchasing and using them regularly.

No matter what choice you make, you will find that these services can be customized to your travel needs, thus, ensuring you that you will end up saving a lot more money than you expected. In doing so, you can then rest easy as your family members and colleagues can both get in touch with you if they need to for any particular reason, and you can get in touch with them knowing that you would not be racking up a large bill once you get back home.

A Comparison of The MPEG-2 and MPEG-4 Compression Formats

April 3, 2011 by · Leave a Comment 

Multimedia applications of today commonly use the MPEG format, which are also known as audio/video compression formats differing in quality and size with each new version of MPEG format that is released these days.

There are two of these formats that are normally used, and are normally referred to as the MPEG-2 and MPEG-4 versions, and so here is a comparison of both types of formats.

#1: Quality

Since the MPEG-2 is normally used for DVD and digital television technology, its use is compromised when it comes to multimedia network applications. This is why the MPEG-4 format has been designed for this very purpose, especially for the internet.

#2: File Size

This one is simple. Between the compression formats, the MPEG-4 format takes up very less memory in terms of the size of a file. This is because the MPEG-4 format has been designed for the internet which needs to be smaller in size so that it can be transferred over the internet. MPEG-2 does not need to work within the same limitations and is thus larger in size.

#3: Bit rate

While the bit rate for MPEG-2 files is about 4 to 9 MB/s, there is a big difference between these values and those of the MPEG-4 format which is merely a few Kilobytes per second. And yet again the reason for this is because the MPEG format has been designed for network applications that will not be able to support the bit rates of the MPEG-2 format.