Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Here are some tips on how to network, share your information and/or promote your event(s) using social media: The Future of Event Planning and Social Media HOW TO: Plan and Promote Events with Social Media 35+ Ways to Find and Plan Events Online 8 Ways to Create Paperless Business Cards 5 Useful iPhone Apps for Business Networking Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Upcoming Mashable Events Mashable Connect — May 12-14, 2011, Orlando, FL : Mashable Connect 2011 will be an intimate experience that brings together leaders from the digital world for a weekend away to share and connect offline. Set away from the distractions of traditional conferences, Mashable Connect will recreate the Mashable web experience on the grounds of Disney World, creating an environment where attendees can truly engage and build lasting connections. The invite-only conference will cover new territory, break news and feature special events, with a touch of Disney magic. April 17-21, 2011, Las Vegas, NV : The Mobile Connections Conference is a first of its kind technology event that provides technical cross-platform knowledge for mobile developers. Attendees will gain understanding on how to leverage cloud based services, how to market and sell apps, app security solutions and the latest market predictions. Developers will be able to network with peers, IT professionals, carriers and a wide range of mobile infrastructure, product and service vendors. Register with promo code 100MASH and save $100! April 18-20, 2011, Dubai, UAE : Planet of the Apps Arabia 2011 is a three day conference dedicated to the opportunities and challenges of mobile applications in the Arab world
Digital print-at-home coupons get more first-time buyers to try a product, but they aren’t as cost-efficient as standard coupons, according to a new report. Analyzing data from a panel of 23 million loyalty card shoppers from 2008 to 2010, Knowledge Networks found printable digital coupons generally performed better than standard coupons. The company reports that such coupons were more likely to attract new consumers — 46% of digital coupon redeemers hadn’t bought the product before, compared with 34% of standard coupon redeemers. Overall, digital coupons drew more new buyers than print coupons did by a margin of 35%. Digital coupons also drove incremental redemptions (purchases that wouldn’t have occurred without the coupon) at a greater rate — 77% versus 68%. But such coupons yield 18% less return on investment than standard coupons, the study found. Knowledge Networks attributed the lower ROI for digital coupons to the “historically low distribution costs” for standard print coupons.
In a patent suit filed Friday, Apple claims that Samsung’s line of Galaxy tablets and phones willfully infringe on its own patents. Apple is seeking injunctions as well as actual and punitive damages. Samsung’s Galaxy Tab , which runs on Android, was released late last year . Apple claims the tab infringes on iPad patents and that the Galaxy S looks and feels a little too similar to the iPhone. The lawsuit doesn’t detail the damages it is seeking, but it also doesn’t pull any punches. A sample: “Rather than innovate and develop its own technology and a unique Samsung style for its smartphone products and computer tablets, Samsung chose to copy Apple’s technology, user interface and innovative style in these infringing products.” That kind of language suggests Apple may ask the courts to pull the Samsung Galaxy products from the shelves.
Real estate mapper Zillow has just become the latest Internet company to put an IPO into the pipeline. The company filed a statement with the SEC that will let it sell more than $50 million of stock. The Seattle-based company, which maintains interactive maps of house prices, did not reveal how many shares it would sell or what price it would sell them at. But its S-1 form indicates it generated $30.5 million in revenue in 2010, a 75% growth over the previous year. Zillow isn’t profitable yet, but it is closing the gap. In 2009, the startup had a net loss of about $21.2 million. In 2010, it lost $6.7 million. Zillow is only the latest tech company to file for an IPO
Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal . TweetDeck is one of the most popular third-party Twitter clients, available in desktop, iPad, iPhone and Android versions. It displays your Twitter news feed, @mentions and direct messages, along with your Facebook feeds — all on the same screen, all updating in real time. TweetDeck can also support updates from MySpace, LinkedIn and Foursquare. The 15-person company, based in the U.K., has never revealed how many users TweetDeck has. The number may be small — but it is also likely to include the most obsessive power users in social media. The report comes days after CNN reported that UberMedia, the company behind Twitter clients Echofon and Twidroyd, was working on a potential Twitter competitor