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Disney looking to do social media marketing for Theme Parks
Disney is planning a social media marketing campaign for its Anaheim theme park Disneyland. Disney is planning on using Facebook, Twitter and social media game applications to draw traffic to their sites. “We’re trying to listen to our consumers,” said Lisa Beckett, vice president of regional marketing strategies for the Disneyland Resort in Anaheim. “It’s where moms, in particular, are spending... [Read more]
38 Essential Social Media Resources You May Have Missed
Capping off a busy week at Mashable HQ we bring you a massive list of social media resources you may have missed. We’ve got 38 of the most interesting features and tools published over the last week or so in case you were, you know, outside during the summer. Read more Read More →
Social media have blossomed on Central Florida campaign trail
Social media and networking have been around for years, but their use as tools in Central Florida politics has taken off this campaign season. Read more Read More →
Tagging in Twitter
If you are new to Twitter marketing, you may be confused by the strange symbols and references that are used. But there is a simple explanation to this. It all makes sense when you consider that Twitter was initially conceived with SMS in mind. This meant that a character limitation had to be put in place which in turn left very little space to do other functions. The @ – The “@”... [Read more]
Making Social Media Work for Offline Businesses
Not every business can afford to be online and in some cases they don’t need to at all. But that doesn’t mean that they will not appreciate any extra advertising and promotions. It may sound surprising, but if you think about it social media marketing can indeed be used to promote a non-online business. Let us look at what Twitter can do for a bricks-and-mortar store. 1. Hold a contest... [Read more]
Preparing for your Social Media campaign
Social media is a fantastic way to promote your business whether it based online or offline. It offers a cost effective way to get coverage, awareness, traffic etc. But it is a tricky medium to use. This is because it is all about relationship building. So before diving in blindly, prepare for it so that you get the maximum out of it. 1. Visualize – Create a picture in your mind of your audience.... [Read more]
Making Your Website Social Media Friendly
The advent of Twitter’s @anywhere service and Facebook’s “like” button, are driving home the point that that social media is crucial for a website’s success. This means that website’s should be, more than ever, social media friendly. There are a few ways in which this can be achieved. 1. The main page of the website is where users spend most of their time. Take advantage... [Read more]
Promoted Tweets – Twitter Advertising
Since Twitter launched in 2006 the company has been trying to figure out ways to make money. Traditional advertising has been thought about though not very seriously. It is generally considered that this form of advertising would only drive away the fan base. Now, Twitter has come up with an interesting method to generate revenue – Promoted Tweets. Promoted Tweets are supposed to be normal Tweets... [Read more]
Connecting to the World through Social Networking
The concept of Social Networking is not new by Internet standards. It has been around for a while and as with anything that becomes popular, people are making money off it as well. If you are new to the scene or are not involved in business you may wonder how something like Facebook or Twitter could help you make money. Well consider this; Social networking is about making contact with someone else.... [Read more]
Big Brother is Everywhere
Privacy has been an online issue for a long time. Recently, Facebook revamped its privacy policies and Google Buzz was forced to revamp some of its policies as well. While all this goes on, there are other entities that are working towards stripping those privacies. No, this is not about the CIA, KGB, Mossad or any of those intelligence agencies. It is actually about a company called Teneros, which... [Read more]
