The right advertising for a local business can mean the difference between great success and total failure. So, which techniques work the best? Try these 3:
1. SEO advertising
SEO stands for “search engine optimization”, meaning that you are working to make your website search engine-friendly, so that it has a higher chance of showing up higher in the search results. The higher it shows up in the search results, the better it is for you. Millions of people use search engines every day to find local businesses. By not taking full advantage of the World Wide Web, you are missing out on valuable profits.
2. Promotional products
Want people to remember you? Offer them something free! Seriously, if you give out free, practical products – like t-shirts, coffee mugs, and tote bags – people will remember you every time they use it.
So, what should you give away? That depends on who your target market is. For example, if you’re targeting college students, a calculator with your logo on it can be a great giveaway, because they will actually get some use out of it – and think of you every time they do!
3. Flyer distribution
It’s an oldie but a goodie. People can’t help but see your business name and your message when it’s sitting on their windshield right in front of them! And, fliers are much cheaper than direct mail campaigns, because you do not have to spend money on envelopes or postage.
Check out our website at www.local-advertising.com to find out more information.