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European Space Probe to Search for Life on Jupiter’s Icy Moons [VIDEO]
The European Space Agency (ESA) announced this week that it’s spending $1.3 billion on a 2022 mission to explore Jupiter’s largest moons. Watch the video above to see why scientists are hopeful that the Jovian system is a sweet spot for extraterrestrial life. The Jupiter Icy Moons Explorer (JUICE) will attempt to find simple life forms (and maybe even alien fish?) deep within the oceans... [Read more]
Social commerce spotlight: Pinterest sets the tone for social shopping models
As scrapbook site Pinterest proves itself a formidable presence on the social commerce landscape, it’s little surprise retailers are taking steps to emulate the model’s success. The site has put a great deal of onus on imagery, so increasing numbers of reports are filtering across the web about the importance of product presentation. Some companies have only now been spurred into introducing digital... [Read more]
Social commerce spotlight: Facebook Offers bears fruit for UK grocer Hello Fresh
UK grocery-delivery start-up Hello Fresh has become one of the UK’s first companies to take advantage of Offers , Facebook’s new integrated coupon service. Hello Fresh delivers exact quantities of specific ingredients direct to customers’ doors, so they can create great-tasting meals themselves, in the comfort of their own homes. Kicking off their Facebook Offers journey was a £20-off deal... [Read more]
Who’s afraid of the Big Bad Data?
2012 is fast living up to its billing of being the year of Big Data. Investors are in an expectant froth about the imminent Facebook IPO, an estimated $100bn flotation built on harvesting the personal likes of 900 million members (according to its newest financial figures). There’s the smaller but equally eye-popping $3.2bn (32 times earnings) valuation of a Big Data analytics firm, Splunk .... [Read more]
Ketchum #FAIL: Social Media Screw-Up No. 18
Ketchum's “key influencer” should have thought before tweeting about how much he hated Memphis, hometown of his main client, FedEx Our new book, #FAIL is available for Kindle readers on Amazon UK and Amazon . For iBooks readers, you can find #Fail here . And where else? Nook is also available. And then there’s paperback available on Lulu too. Read More Read More →
Social media spotlight: Honda encourages pinners to take a break
“Life is what happens when you’re busy making other plans,” said a wise John Lennon, and that was before the dawn of the social media age, which sees us fervently engaging in aspirational living without actually getting out there and doing the things we chat about, or taking ownership of the items we so publicly covet. Car giant Honda is capitalizing on this phenomenon, and on exploding social... [Read more]
Social commerce spotlight: Facebook Offers gives kiss of life to F-commerce
Despite the Twitter population giving a general thumbs down to sponsored and promoted tweets with claims that they’re too intrusive, Facebook is following a similar suit with its new Offers feature. Currently in a beta version, Offers lets small businesses send promotions directly to the news feeds of their fans, who can click the Get Offer link to have coupons sent to their email or cell phone.... [Read more]
Social apps review: The new Instagrams?
As Facebook purchases Instagram for a not-too-shabby $1 billion, the web is awash with folk lamenting that they wish they’d thought of it first, or brainstorming new ideas in a bid to net themselves a tidy profit. To celebrate the outstanding success of that forward-thinking 13-man team, we take a look at what may well be the next big thing in the world of creative apps. Read More →
Social commerce spotlight: Pinterest beats Facebook and Twitter in revenue per click
As predicted , Pinterest has proved itself a formidable presence in the f-commerce arena following figures showing it’s the fastest growing social media traffic source for e-commerce websites in terms of revenue. Jeffrey Zwelling, Head of marketing performance tracking company Converto, revealed on VentureBeat that “Pinterest is the clear winner” when it comes to ‘first touch’ revenue per... [Read more]
Engagement soars with new Facebook Timeline: study
Last week we got the latest IAB figures showing a booming digital ad sector , helped by the continued rise of social + mobile + video. Today, a new global digital ad report is out, showing social search is one of the fastest growing segments of online search, which itself is still far and away the largest revenue-generator in digital advertising. Deep into the findings of Adobe’s Global Digital... [Read more]