Author: admin

Why you should do Local SEO

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Local advertising online has been a hot topic in the past couple of years, ever since Google started showing local results in the front page mixed with regular results.  As of couple weeks ago, Google made one more major algorithm change. They now integrate even more local listings in their search results.  For example type “plumber + any major city name” and you will see that more than half the front page results now come from Google Local (aka Google Maps). This is why it is important that your business shows up in local listings in the main city your are located at.

Some people have also taken initiative to try and open branches in different cities, by hiring remote reps, just to take advantage of additional local listings.

The local listings in Google have changed the Search Engine Optimization (SEO) game in a big way. No longer major corporations and companies can dominate the top 10 of search engines everywhere. Local small businesses now get a fair shot at Top 10. This is good news for the small guys, but not so good news for those big sites that had a lot of rankings.

If you need help getting listed in Local listings, but don;t know how to do it, there is one company that can help. Visit http://www.local-advertising.com to get more info and learn about them. They offer advertising for local businesses with various options such as Local SEO, local newspaper advertising and yellow page advertising.

The future of notebooks

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It seems that notebooks are getting thinner and thinner these days. When Apple introduced the MacBook Air it instantly became a hit. I am a huge fan of it and love the thinness. Then came the iPad, which also revolutionized the industry.

Couple of weeks ago the Steve Jobs, the founder and CEO of Apple, had a presentation and asked the audience “what would happen if an iPad and a MacBook Air hooked up?” The result is the new MacBook Air. This would be very interesting, basically imagine a Laptop that has touchscreen capabilities. There has been rumors of the new MacBook Air with screen sizes of 13.3 inches and 11.6 inches respectively. While the new MacBook will have many upgraded features, such as better battery life, that is not the subject of our article.

So it seems that the future for laptops will be to get thinner, offer longer battery lives and more features and making the touch sensitive screens a standard.

Performance Marketing Expo Coming to Miami

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Don’t miss out on your chance to learn the latest social media, search marketing and SEO tips from the masters at the Performance Marketing Expo. It’s coming up from September 27-29 at the Eden Roc Hotel in Miami. Don’t miss your chance to get in-depth knowledge from leading minds in the industry along with networking with top retailers, merchants, affiliates and networks.

Learn how the Obama campaign used social media as a key platform to winning the election from the President’s top New Media strategist Dan Siroker. Understand how to improve your relationship management or social media platforms from leading retailers. Or find out how to improve your search engine ranking from leading SEO firm Submit Express.

You won’t want to miss this opportunity to learn more about the latest theories and best practices in online marketing. To learn more about the Performance Marketing Expo, visit http://www.performancemarketingexpo.com.

Tagging in Twitter

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If you are new to Twitter marketing, you may be confused by the strange symbols and references that are used. But there is a simple explanation to this. It all makes sense when you consider that Twitter was initially conceived with SMS in mind. This meant that a character limitation had to be put in place which in turn left very little space to do other functions.

The @ – The “@” symbol is used to draw attention to a user. For example, @Harry Johnson accidentally squirted ketchup all over himself at Disney world today. However, you should note that this is used in a broadcast sense. If you need to talk to Harry privately, just send him a direct message.
The RT – “RT” is used as courtesy to others. Let us say that you saw an interesting post from one of your friends and want to post it to your own followers. But you also want to give credit to the person who originally posted it as well. This is where you use “RT” and the “@” symbol. Using the previous example this would be posted as, RT @Harry Johnson accidentally squirted ketchup all over himself at Disney world today.

The # – The “#” or hash tag is used to draw attention to words and help with filtering. This way, you can have one channel that shows you Tweets that you are really interested in and think are important. Using the previous example this would look like, @Harry Johnson accidentally squirted ketchup all over himself at #Disney world today. So everyone who is following you and is interested in Disney will see this message in their filters.

If you need further help in twitter marketing and promotion , we recommend hiring a company like iClimber, who specializes in social media marketing services.

Making Social Media Work for Offline Businesses

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Not every business can afford to be online and in some cases they don’t need to at all. But that doesn’t mean that they will not appreciate any extra advertising and promotions. It may sound surprising, but if you think about it social media marketing can indeed be used to promote a non-online business. Let us look at what Twitter can do for a bricks-and-mortar store.

1. Hold a contest via Twitter. Pick a product you want to promote and advertise in the store window that this product is the prize of a Twitter contest. The rules of the contest should be simple. Tell the people that all they have to do is become a follower of the store on Twitter and make a Tweet about the store. You can now see where this will lead to. Not only are you increasing your offline opt-in list, you are also getting some free publicity for your store every time one of your followers Tweet about you. Keep the promo going for a month before you hold the draw.

2. Dish out code words. Once again pick a product and using your store front, advertise that discounts will be given to those who use a code word when making a purchase on that promoted product. Let the people know that the code word will be Tweeted on a certain day of the week. You will be surprised at the number of people who start following you.

3. Mass Tweeting. Don’t overdo this, but this method will give you lots of attention very fast. Hold a contest for the most Tweets about your store. If you offer a decent enough prize, you will have a flood of advertising on your behalf flowing out on the social media circuit.

4. Build followers. In order for Twitter marketing to work effectively, you need to have a lot of followers. How do you build followers? First way it to post on regular basis, so people that like what you post will start following you. Second way is to follow people who think will be interested in following you and hopefully they follow you back. Your could use some twitter tools that can automate some of these tasks, or you could also higher a company like iClimber that does twitter marketing and promotion services.