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Finding Buyers Through Facebook

August 28, 2014 by · Leave a Comment 

Facebook is like a curse word to some people, but there is great value in the social network if you know how to work with it. There are a variety of opportunities to reach out to others, and to see how your ads are actually performing. Facebook is a powerful platform, and ads aren’t the only way to utilize it. Start a business page for your real estate work and work on making it an inviting place. The social media sphere is a lot less daunting once you understand what will be most effective to you.

Facebook Ads

Ads on Facebook are not a new concept, but they are new to real estate agents. Ads can be marketed to individuals based on their geographic location, which is excellent for agents. You can also target based on age, workplace and education level. Your ads will be most effective if you can use specific language, and post an original photo. You should also highlight the keywords you audience is looking for, like “single story home” or “short sale.”

Why Agents Don’t Use Facebook

A lot of agents perceive that Facebook is a larger time investment than it really is. It’s true that reporting will be time consuming for you, but it also helps break down your campaigns and recognize opportunities. Facebook has very detailed reporting, including visual graphs for you to review statistics about your audience and your ads.

Solving the Problem of Time

Time is a factor, and it can feel like the enemy when you’re balancing everything else you have to do with reporting on your ads. You should consider taking a measured approach to your work, clearing out a block of time in the early morning or evening to review your ads and make some changes. Lower your budget so you don’t spend too much on your ads while you test. If you still feel overwhelmed, hire a consultant. You can use a PR company to handle your ads, or engage the services of an independent contractor.

Final Thoughts

Facebook and Web ads in general can be great tools for finding more leads. They do cost you money, but they are highly targeted and will deliver exactly the audience you’re looking for. The plus side is that whether you decide to continue ads, your business page is free. Make sure you utilize that space to promote your offers and find more buyers.

Kuba Jewgieniew is the CEO of Realty ONE Group, an agent-centric real estate brokerage that is one of the fastest growing in the nation. Kuba Jewgieniew provides agents with the technology and education they need to continue closing deals and reaching new customers. For more information on finding buyers for a home, visit Kuba Jewgieniew online.

Social Media Tips for Marketing Your Sweepstakes Café

May 28, 2014 by · Leave a Comment 

Social media is a powerful marketing tool, a way for businesses to reach their target audiences without traditional advertising methods. Twitter, Facebook, and other popular social media sites can be used to promote and advertise your products and services to nearly any age group and demographic. If you own a sweepstakes café, don’t miss out on the many ways you can advertise your business via social media. SweepsCoach offers the following social media tips for your sweepstakes café.

Allow Customers to Check-In Online

Consumers love bragging about where they’ve been, especially when it comes to fun and entertainment. If you have a Facebook business page, make sure that your customers can check-in online by submitting your address on the page. Only a complete address will allow your customers to check-in, a great way to entice other people to see what all the fuss is about your video sweepstakes machines.

Announce New Games

A great way to bring more people to your shop is to let them know each time you add a new sweepstakes game to your roster. Make the announcement via Twitter, Facebook, and even LinkedIn, and make sure that customers have the opportunity to play a sample of the game online. This means you should be only promoting online games or web-based games.

Become an Expert

Don’t just post about your business, become an expert opinion in the industry. Certain courses or sheer experience can make you a leading voice in the sweepstakes industry. Take advantage of your new role and provide regular blog posts on sweepstakes games, machines, and related topics.

Revamped Digg Is Live

August 10, 2012 by · Leave a Comment 

Article submitted by iClimber

Digg, which is one of the biggest social bookmarking sites has a new site, courtesy of Betaworks. The new site is still a news aggregator but its layout now provides space for image-rich features. It currently does not allow commenting, which was a foundational feature of the original Digg, but the new bosses say that’s coming soon. Other things that are lacking? A community, which is kind of a big deal. It seems that three workers are currently moderating/approving submissions to Digg, and that users don’t have the ability, at the moment, to decide for themselves what is popular and what is not.

With the ink still drying on the acquisition papers, Betaworks got busy with RethinkDigg. This site asked Digg users to submit ideas about what the new Digg should include. The response obtained was significant, close to 4,000 responses were registered. The new Digg now looks more like Facebook (it has pictures!) and Twitter (real-time capabilities). One downside is that the 14 million Digg pages that were indexed by Google before the acquisition are no longer available and are displaying “404 Error.”

The new Digg went online August 1st. If you’re wondering about the comment capabilities, Betaworks’ brass says that with it being such an integral component of the Digg experience, they didn’t want to rush its development for the sake of meeting the strict August 1st deadline. Many long-time Digg fans will be hoping Betaworks has something very good up its sleeve for this matter.

Top Twitter Tools

May 10, 2012 by · Leave a Comment 

by Pierre Zarokian

Twitter

The popularity of Twitter has exploded in the past year. More people than ever are using it as a way to share information and connect with others around the world. Recent news events have highlighted just how powerful Twitter has become as a way for diverse groups of people to discuss news and events that are important to them.

The recent surge in Twitter’s popularity highlights just how effective it can be as a business communications tool. Smart companies are leveraging the power of Twitter to spread their brands to increase customer loyalty and reach new customers. But creating and managing a Twitter account is not easy.

In order to be successful, you need to continually make new posts and interact with your Twitter fans.

So how can you do this while not letting your social media efforts overwhelm your marketing activities? The good news is that there are plenty of Twitter tools and automation services available which can help you manage your social networking campaigns.

In this article I will cover a list of top Twitter tools. However, before you start reading, I want to warn you that using some of these
automated tools to add massive numbers of followers in a short period of time may be against Twitter spam policies and may get your account shut down.

Although most of the tools have their own limits, I recommend using them conservatively. Some of the tools will also provide you a review/approval list before you actually add/remove any followers. This is a safer way, as it is more natural, so I do recommend that you try to use the tools that have this feature.

Here’s a look at some of the best in key categories:

Follower Management Tools

Social Oomph:

Formerly TweetLater, this service should be part of any
Twitter user’s tool kit. The free version of Social Oomph lets you perform tasks including:

  • Create and schedule tweets
  • Track Twitter keywords
  • Use bit.ly to shorten links
  • Automatically follow people who follow you
  • Unfollow people who unfollow you
  • Autorespond a  Direct Message to new followers

In addition, a paid version of Social Oomph is available for
$29.97 per month. This provides additional features like keyword following, RSS feeds, Facebook
connections and advanced keyword tracking.

Tweet Spinner:

The free version performs multiple functions:

  • Tweet creation and scheduling
  • Profile and design rotation
  • Management and archiving of Direct Messages and spam
  • Follower management, including keyword following and automatic unfollowing

For $20 a month, a paid version adds features such as location filtering and the ability to automatically follow your followers or
friends of your followers.

MarketMeSuite

MarketMeSuite is a mega suite with many features, including:

  • Desktop Management: Manage your complete Twitter account(s) from here
  • Keyword following and get following
  • Bit.ly URL shortening
  • Post to multiple accounts at once
  • Schedule Tweets
  • Update Facebook and many other networks using Ping.fm account

MarketMeSuite makes it public knowledge that they operate
“100% Twitter compliant.”  MarketMeSuite does not offer a free version, but their basic plan starts at $5.99/month, which is almost free. However, I contacted the company and asked if they would be willing to offer any discounts specifically to the readers of this article and they agreed to provide a one year membership for $29.99 at the following URL: http://www.marketmesuite.com/2011special.

Tweet Adder

  • Follows up to 400 users a day for a one-time lifetime fee of $55
  • Keyword following and geo following
  • Unfollow those that don’t follow you back
  • Tweet from RSS Feeds
  • Autorespond a  Direct Message to new followers

Tweep Follow

  • Follow 2000 users for $19 a month

RSS Feeds

You can use RSS feeds to populate your Twitter feed with news stories from various sources that are relevant to your audience. The RSS feeds can also include posts from your personal or business blogs.

Free RSS Feed Tools:

  • TwitterFeed.com
  • TwitterLive.net

Paid RSS Feed Tools:

  • Social Oomph Professional
  • Tweet Adder

Background Creators

Adding unique backgrounds makes your Twitter feed stand out from the generic users. You can also rotate backgrounds to keep things fresh. Several sites will help you with this process.

  • Twitbacks.com: Free service, but you need to pay $5 to remove their logo
  • Twitrbackgrounds: Professional service for $89
  • Mytweetspace: Professional service for $89
  • Twitter-Images.com: Professional service for $79

Desktop Management

Desktop Twitter publishing tools often give you more control over your postings than if you use the Twitter.com page. Here are the top ones:

  • TweetDeck: Allows you to post and perform Tweet scheduling. Available for the iPhone, iPad, Android and Chrome.
  • HootSuite: Performs keyword monitoring along with Tweet scheduling. Available for the iPhone, iPad, Android and Chrome.
  • MarketMeSuite: See details under Follower Management Tools.
  • Trillian: This IM software also has Twitter interface.

Monitoring and Alerts

You can use a variety of tools to monitor for your brand, company name, personal name or any keyword. Here are my recommendations:

  • Google Alerts (use the real-time setting to monitor Twitter)
  • Social Oomph
  • Tweet Alarm
  • Twilert
  • HootSuite
  • Radian 6 (fee-based)

URL Shorteners and Trackers

With only 140 characters available, space is everything on
Twitter. URL shorteners turn long URLs into just a few characters. There are
many URL shorteners out there, but I am only going to recommend you two, because
they offer clickthrough tracking.

  • bit.ly
  • goo.gl (by Google)

ABOUT PIERRE ZAROKIAN

Pierre Zarokian is the CEO/President of Submit Express, a leading search engine marketing company. Pierre Zarokian in an expert in SEO, Social Media and Reputation Management and has written numerous articles on these subjects and regularly speaks at industry trade shows such as events by Influence People and AffCon.

Launched in 1998, Submit Express has been ranked as the #1 SEO firm by Website Magazine and has been one of the fastest growing companies ranked by INC5000 three times (2007-2009) and by FAST 500 twice (2008-2009). Submit Express also provide content writing services from their sister website iClimber.

Do You Like Sportsbook Blog?

February 20, 2012 by · Leave a Comment 

If you are interested in making a betdsi, then you have come to the right place, because all you need to make a bet is some research, a little bit of common knowledge, and some money that you can spend on whatever you are interested in spending it on.  Once you know that you have the money, it’s time to begin researching different teams, and then the games that they will be playing, so that you know when to place a bet and when to save your money for another time, because there are times when even you, the diehard fan, knows that money would be better spent on other things.

One of the best places to learn about sports and to get all of the latest information is a sportsbook blog, as most of the larger sports reporting agencies run blogs that give specific details about players or teams that may not be available to the general public, but which people that are interested in betting on sports teams, would need to know to bet on their different teams and games.  These types of informative pieces are available to anyone as long as they know where to look for them, as well statistics about teams and a lot of other useful information as well.

Though you may not think that you could learn a good deal from a legends review, you do need to realize that people learn all different types of information from the past, and one of the best ways to learn strategy is to study the success of the past.

Boston Celtics vs. Philadelphia 76ers 3/7/2012 – Odds and Spread

Justin Timberlake Helps Myspace Find Its Groove

July 5, 2011 by · Leave a Comment 

Justin-Timberlake-1241607150
Although at first glance it seems like a really raw deal, News Corporation’s recent selling of Myspace to Specific Media for $35 million has been labeled a “relief” for News Corporation and for investors. The new owner of Myspace is an online advertising company hailing from Irvine, CA. Rupert Murdoch’s News Corporation originally paid $580 million for Myspace in the summer of 2005. It seems that purchase was made at the peak of Myspace’s social media reign. Since then, the site has struggled tremendously with its brand positioning and user influx.

To help remedy matters, the new management at Myspace has already spoken of a refocusing that will take place to vamp up the site and regenerate user interest. To that aim, a deal was struck with pop and R&B singer Justin Timberlake. Through it, Justin will captain a team of six at his own office at Myspace and come up with projects to bring music back to the network’s forefront.

The Hollywood Reporter had these comments to share from Johnny Wright, Timberlake’s long-time manager:

“Whether it becomes a talent competition or something like that, those are things that we will still flesh out … we definitely want to bring the industry back to Myspace to really look at the talented people that have put their faces there.”

A Myspace press conference has been scheduled for August 17. Justin Timberlake will be present along the Specific Media folks. Stay tuned.

Article by Pierre Zarokian of iClimber, a Social Media Marketing Company.

Performance Marketing Expo Coming to Miami

September 10, 2010 by · Leave a Comment 

Don’t miss out on your chance to learn the latest social media, search marketing and SEO tips from the masters at the Performance Marketing Expo. It’s coming up from September 27-29 at the Eden Roc Hotel in Miami. Don’t miss your chance to get in-depth knowledge from leading minds in the industry along with networking with top retailers, merchants, affiliates and networks.

Learn how the Obama campaign used social media as a key platform to winning the election from the President’s top New Media strategist Dan Siroker. Understand how to improve your relationship management or social media platforms from leading retailers. Or find out how to improve your search engine ranking from leading SEO firm Submit Express.

You won’t want to miss this opportunity to learn more about the latest theories and best practices in online marketing. To learn more about the Performance Marketing Expo, visit http://www.performancemarketingexpo.com.

Tagging in Twitter

May 26, 2010 by · Leave a Comment 

If you are new to Twitter marketing, you may be confused by the strange symbols and references that are used. But there is a simple explanation to this. It all makes sense when you consider that Twitter was initially conceived with SMS in mind. This meant that a character limitation had to be put in place which in turn left very little space to do other functions.

The @ – The “@” symbol is used to draw attention to a user. For example, @Harry Johnson accidentally squirted ketchup all over himself at Disney world today. However, you should note that this is used in a broadcast sense. If you need to talk to Harry privately, just send him a direct message.
The RT – “RT” is used as courtesy to others. Let us say that you saw an interesting post from one of your friends and want to post it to your own followers. But you also want to give credit to the person who originally posted it as well. This is where you use “RT” and the “@” symbol. Using the previous example this would be posted as, RT @Harry Johnson accidentally squirted ketchup all over himself at Disney world today.

The # – The “#” or hash tag is used to draw attention to words and help with filtering. This way, you can have one channel that shows you Tweets that you are really interested in and think are important. Using the previous example this would look like, @Harry Johnson accidentally squirted ketchup all over himself at #Disney world today. So everyone who is following you and is interested in Disney will see this message in their filters.

If you need further help in twitter marketing and promotion , we recommend hiring a company like iClimber, who specializes in social media marketing services.

How Social Media can Help Patients

May 20, 2010 by · Leave a Comment 

It is easy to class social media as something used by those who have nothing better to do or by those who have something to sell. But in reality, social media has the potential to be a very powerful tool in a variety of different fields. One such field is healthcare.

Patients often find themselves looking for answers. They usually resort to looking online for information, because they simply do not have access to enough of a doctor’s time to completely satisfy their queries. Another reason is that, questions pop up in the mind long after they leave the doctor’s office. In these cases, it is always useful to look online for a solution.

But rather than get confused in medical jargon that may be found in medical articles, there is another method patient can utilize to find answers. Social media represents a way where patients can interact with others, especially those suffering from the same ailments. This allows them to compare notes and medications and try to find a way to alleviate suffering. This also enables them to find better medical care by finding doctors and facilities recommended by other patients through personal experience.

It also enables patients to inform and others about particular ailments or diseases. By creating awareness they are able to prevent others from contracting diseases, avoiding injuries and other medical nightmares. Social media has given patients a forum where they can openly discuss their issues without and fear and has also given them an avenue for hope.

Making Social Media Work for Offline Businesses

May 13, 2010 by · Leave a Comment 

Not every business can afford to be online and in some cases they don’t need to at all. But that doesn’t mean that they will not appreciate any extra advertising and promotions. It may sound surprising, but if you think about it social media marketing can indeed be used to promote a non-online business. Let us look at what Twitter can do for a bricks-and-mortar store.

1. Hold a contest via Twitter. Pick a product you want to promote and advertise in the store window that this product is the prize of a Twitter contest. The rules of the contest should be simple. Tell the people that all they have to do is become a follower of the store on Twitter and make a Tweet about the store. You can now see where this will lead to. Not only are you increasing your offline opt-in list, you are also getting some free publicity for your store every time one of your followers Tweet about you. Keep the promo going for a month before you hold the draw.

2. Dish out code words. Once again pick a product and using your store front, advertise that discounts will be given to those who use a code word when making a purchase on that promoted product. Let the people know that the code word will be Tweeted on a certain day of the week. You will be surprised at the number of people who start following you.

3. Mass Tweeting. Don’t overdo this, but this method will give you lots of attention very fast. Hold a contest for the most Tweets about your store. If you offer a decent enough prize, you will have a flood of advertising on your behalf flowing out on the social media circuit.

4. Build followers. In order for Twitter marketing to work effectively, you need to have a lot of followers. How do you build followers? First way it to post on regular basis, so people that like what you post will start following you. Second way is to follow people who think will be interested in following you and hopefully they follow you back. Your could use some twitter tools that can automate some of these tasks, or you could also higher a company like iClimber that does twitter marketing and promotion services.

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