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XKCD Sing-Along: Every Major’s Terrible
It’s college graduation season, which means that hordes of freshly minted youngsters are now entering the real world, and many have no exact future plans in sight. The web comic XKCD’s author Randall Munroe posted a comic today that paints quite a bleak picture for college graduates. Given the nature of the comic, a YouTube response was published quickly by a man named David Dalrymple.... [Read more]
‘Trick Shot Quarterback:’ From YouTube Sensation to NFL Tryout [VIDEO]
Alex Tanney became a viral video star when a montage of him completing a series of jaw dropping — if impractical — football throws hit YouTube . Nearly 2 million views later, he’s getting a shot at the NFL after being invited to a Buffalo Bills offseason minicamp. Tanney’s YouTube video, called “Trick Shot Quarterback,” shows him making dozens of amazing passes... [Read more]
Why being useful is the start of good social media storytelling
I was running a workshop earlier this week teaching a group of professionals how to “think like editors” and by doing so, start creating stories and content that have value and are useful to social media audiences. It’s a course I’ve run many times and, as with anything you do a lot, it’s easy to become a bit complacent. So, when it came to the part of the workshop where... [Read more]
How a 13-Year-Old’s Startup Might Be Able to Cure Your Hiccups
Forget holding your breath or drinking water upside down. One startup wants to cure your pesky hiccups with candy suckers. Mallory Kievman, a 13-year-old from Manchester, Conn., invented the lollipop in her kitchen after a bout of annoying hiccups. The pops are made with apple cider vinegar and sugar. The vinegar, she told the New York Times , overstimulates the nerves in your throat responsible for... [Read more]
Muppets that they are, Goldman Sachs now forced to invest in social media
Goldman Sachs needs you. Well, one of you at least. The Wall Street juggernaut, the investment bank everyone loves to hate, is searching for a social media engagement specialist, we learned this week. To be sure, it’s a recruitment first for Goldman, which has seen public opinion around its brand hit new lows in recent months. Much of it, as we’ve detailed in the past, is due to its complete... [Read more]
Social apps review: commerce-led apps make a splash
As f-commerce continues to find its legs, brands are looking at other ways to capitalise on people’s addiction to their smartphones. Transactional and commerce-led apps are making increasing noise on the landscape, so here we round up three of the strongest new contenders. Wrapp So we’ve seen examples of gifting technology , then Facebook-driven collaborative gifting; now the inevitable gifting... [Read more]
UK businesses still struggle with social media ROI: survey
Last month we looked at a promising study that demonstrated how social-savvy businesses were seeing “four times greater business impact” than their less socially engaged peers. That finding masked one not-so-rosy issue that continues to hold back further take-up and investment in social: the difficulty of measuring its ROI. A new piece of research drills down into the UK and finds companies having... [Read more]
Move over daily deals. LivingSocial launches ‘weekend deal’ with Boots
The future of daily deals, those ubiquitous email offers for spa treatments, DJ classes and half-off designer sunglasses, is a bit in doubt these days as consumer complaints mount . But one of the praction’s pioneers, LivingSocial, believes strongly they are here to stay, and has even expanded the idea to introduce the concept of the weekend-long deal with high street giant Boots. Here’s... [Read more]
Psychology of Online Influence event: What makes customers click?
In this era of Big Data and the networked consumers is it possible to drill down and learn more about the factors that influence our purchasing decisions and compel us to click? Furthermore, can all this data, combined with the latest in behavioral psychology, help us predict and learn from past activity? Our friends at Chinwag are organizing an event May 3 that will tackle these issues, and more.... [Read more]
#FAIL No. 19: United Airlines’s Social Media Mistake
Dave Carroll’s cri de coeur over his broken guitar had United Airlines singing a sorry tune. Buy the #FAIL ebook for Kindle readers on Amazon UK and Amazon . Nook also available. Paperback and ePub format now available on Lulu . Read More Read More →