The Many Hats of Ted Dhanik, Co-founder of engage: BDR
As co-founder of an online display, video, and mobile advertising network, it’s safe to assume that Ted Dhanik has a lot on his plate. Along with fellow founder and COO Kurtis Rintala, Dhanik launched engage: BDR in 2007, and has since then been serving as the firm’s President and Executive Vice President of Business Development. And just what does this role entail? Let’s just say he wears more than one hat on any given day at the office.
Under his leadership, Dhanik is responsible for managing several departments; He oversees the strategic marketing department, an area he’s particularly gifted in; he manages the sales and business development side of the firm, another specialty of this multi-talented entrepreneur; and he’s got the last word on client relationship management and content acquisition – that’s four hats! So, how did he acquire his many talents? Every story has a beginning.
After earning a bachelor’s degree in Business Administration and Marketing from California State University at Hayward, Dhanik began his career in sales. After only one year, he became director of business development at Xoriant Corporation, and was quickly recruited by LowerMyBills.com, where he became manager of business development. While there, he successfully built and launched the firm’s home equity product.
At this point in his career, Dhanik’s portfolio was so impressive that he landed a job as VP of Fun and Strategic Marketing at MySpace.com — before it was big. While at MySpace.com, Dhanik worked his marketing magic and developed strategic strategies responsible for launching the company during its infancy. He enjoyed working at MySpace for five years before starting his own company, engage: BDR, in 2007.
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