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Mars attacked! Killing off the king size candy bar draws grumbles
February 21, 2012 by creative · Leave a Comment
Last week, Mars Inc. did the unthinkable , or so some of its most ardent fans would say. It announced it would be downsizing its range of chocolate bar products, including M&Ms, Snickers, and Dove Bars, to portions that are no more than 250 calories. It’s a move that’s not playing out well on its brand pages and on Twitter. Judging by the nasty volley of comments hurled at Mars on the Wall of its Snickers page , the confections giant could very well be facing sustained pressure to reverse its decision or face further protests and calls for boycotts. The decision was made by Mars execs over health (namely, obesity) concerns, but, from the Wall comments, you’d think the decision was purely political.