In addition to offering advertisers a wide range of marketing solutions, the integrated-media advertising company, engage: BDR has launched a state-of-the-art ad serving technology.
Online media advertisers want an efficient way to organize, deliver, and track the performance of their ads in an effort to make the most money from their online content. And engage: BDR is offering advertisers everything they’ve ever wanted from ad serving technology.
Introducing Blink New Media, engage: BDR’s global ad serving solution. Unlike other products on the market, this advanced solution provides technology designed for direct response advertisers, which means that Blink New Media provides access to unique tools and reporting features with performance in mind.
A fully hosted solution, Blink New Media offers fantastic reporting features, such as real-time reporting, statistics of conversions and revenue, click tracking, and third party click macro support. Regardless of the statistics, Blink New Media provides information updated on an hourly basis.
When it comes to reviewing performance, Blink New Media offers a wide variety of tools, including real-time reporting, conversion/revenue stats, hourly statistics, unique click tracking, and third party click macro support. According to the company, these tools make it easier for advertisers to view data in the most flexible way.
However reporting features are just some of the tools Blink New Media has to offer. This advanced ad serving technology makes it possible for advertisers to create multiple-pane or container ads. Multi-pan ads make it possible for advertisers to monetize a single placement much more effectively.
The ad serving technology also offers ad trafficking, including templates for nearly every type of advertisement. It also gives the advertiser complete creative control. For example, advertisers can make use of full text ad support, geo macros, custom HTML/CSS styles for multiple pane ads, and HTML/Flash creative fully supported. The platform also offers an extensive ad library, providing quick access to stored content so advertisers can quickly and easily create new campaigns.
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