Social Media
Disney looking to do social media marketing for Theme Parks
August 8, 2010 by admin · Leave a Comment
Disney is planning a social media marketing campaign for its Anaheim theme parks Disneyland and California Advernture.
Disney is planning on using Facebook, Twitter and social media game applications to draw traffic to their sites.
“We’re trying to listen to our consumers,” said Lisa Beckett, vice president of regional marketing strategies for the Disneyland Resort in Anaheim. “It’s where moms, in particular, are spending a lot of their time.”
Social media “is a great medium that provides this level of interactivity and a pass-along factor, which a TV spot wouldn’t necessarily do,” Beckett said.
Much of the advertising for the parks is handled by Disney’s marketing team in Glendale.
“We do use outside agencies at times, but we have great in-house resources,” Beckett said.
Recently Disney bought Mountain View-based social media game maker Playdom Inc. and in July, Disney bought Palo Alto-based Tapulous Inc., which makes music-based iPhone games.
