News Posts
Samsung’s “Thing Called Love” Ad: The Anti-Apple?
February 6, 2012 by creative · Leave a Comment
How to Recruit with Facebook [INFOGRAPHIC]
February 5, 2012 by creative · Leave a Comment
So you’ve got a great job that’s waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn , and you’re also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook . The social media mega-site has proven successful for snapping up young professionals , but it can be a great resource for finding talent at any level. According to this infographic by HireRabbit , 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year. That’s a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates.
How to Recruit with Facebook [INFOGRAPHIC]
February 5, 2012 by publisher · Leave a Comment
So you’ve got a great job that’s waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn , and you’re also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook . The social media mega-site has proven successful for snapping up young professionals , but it can be a great resource for finding talent at any level. According to this infographic by HireRabbit , 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year. That’s a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates. Take a look at the infographic below to learn more about recruiting on Facebook
3 Free iPhone Apps for Creating Your Own Stop-Motion Videos
February 4, 2012 by admin · Leave a Comment
1. Created with the Stop-Motion Camera App This simple short was made with the Stop-Motion Camera app. It’s incredibly easy to use. Click here to view this gallery. Stop-motion animation used to be a complicated, time-consuming process, but the emergence of easy, automated apps make it something creative that anyone can try — for free! We have tried and tested three simple iPhone apps, and we recommend that stop-motion animation beginners give them a go. Take a look through our video gallery of short stop-motion animations we made using the three, free apps. Then have a read below for more information about each app
Top 10 Google Chrome Plugins for Small Businesses
February 4, 2012 by admin · Leave a Comment
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The Google Chrome Web Store has made it easy for anyone to stay organized, and the browser has gotten much faster, as we’ve noticed in the beta version of Chrome 17. But as the web gets bigger and stronger, so many apps and plugins are available that it’s hard to know which is the best for you. If you’re running a business and don’t want to be bogged down by multiple PC-installed applications, there are a couple of great go-to apps that you should become familiar with to help manage your day-to-day routine. Whether you need financial management or to check your email offline, here are some great options for small businesses using Google Chrome . Are you using the second-favorite browser ?
Super Bowl 2012: Everything You Need to Know About Watching It Online
February 4, 2012 by publisher · Leave a Comment
This year’s Super Bowl marks a digital first: The game will be the first Super Bowl that you can watch online — legally. NBC, the broadcast partner for this year’s game, is going to stream the game live. NBC has actually been streaming some NFL games online since 2009, though never the Super Bowl. While it opens up the game to a whole new online audience, NBC sees it as a “second screen” experience — a complement to the TV broadcast rather than an alternative. Still, streaming an event as huge the Super Bowl (last year’s broadcast had a record 111 million viewers) brings with it a whole different set of variables. What devices can you watch it on? What extras will the stream have
Stylitics Is an Analytics Dashboard for Your Closet [INVITES]
February 4, 2012 by publisher · Leave a Comment
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark . If you would like to have your startup considered for inclusion, please see the details here . Name: Stylitics Quick Pitch: Mint.com for your closet. Genius Idea: A new way to organize your wardrobe and track your spending. If you’re like me, your sense of your wardrobe is slightly nebulous. You might be able to recall half the brands and items in it, but you wouldn’t be able to tell me, for instance, how often you wear pencil skirts compared to A-line skirts, or whether you tend to wear Banana Republic clothing more often with accessories from J Crew or H&M. Now you can. Stylitics , which launched in private beta in November 2011, is an analytics dashboard that does for your closet what Mint.com does for your finances.
Like Testing New Apps? BetaBait Will Hook You Up
February 4, 2012 by publisher · Leave a Comment
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark . If you would like to have your startup considered for inclusion, please see the details here . Name: BetaBait Quick Pitch: BetaBait connects startups with beta testers. Genius Idea: Access to early adopters that doesn’t require PR skills. Startups that want to reach early adopters often resort to contacting publications. But I have 3,640 unopened emails in my inbox that can attest to the efficiency of that route.
Social commerce spotlight: Are Twitter’s new brand pages really worth it?
February 3, 2012 by admin · Leave a Comment
Back in December we reported that as part of an overall revamp, Twitter would be creating a ‘brand page’ dynamic for the biggest businesses using the micro-blogging service. Initially, 21 major marketers, including Coca-Cola, Nike and Disney, were given the opportunity to take advantage of new features such as expanded headers and featured tweets. Now, brand pages are rolling out across the globe, allegedly to partners that have already committed to spending at least $25,000 on Twitter’s ad products, including promoted tweets and trends. There are rumours afoot that brand pages are set to evolve further, with the potential addition of ecommerce functionality (already dubbed ‘T-commerce’), and analytics. In the case of the former, the ability to house iFrame environments opens up the possibility of games and purchases taking place without leaving the site. As TheDrum notes, though, these functions will only be worth the while of companies releasing media content frequently enough to show off this channel (but with a $25,000 minimum investment requirement, brands will have no doubt considered this). The really exciting news for brands and companies is the introduction of embedded analytics . Echoing Facebook’s targeted marketing, Twitter analytics will be help push promoted tweets into the online spaces of relevant and interested parties – something sorely needed to save the reputation of the feature, as evidenced below: Managing Director of online PR agency Punch, Pete Goold, explains: “The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
Could Facebook’s Newly Wealthy Employees Help California’s Withering Economy?
February 3, 2012 by elegant · Leave a Comment
Facebook’s slew of newly wealthy employees could “significantly impact” California’s economy during the next few years, said H.D. Palmer, deputy director of external affairs for the California Department of Finance. “The closest analogue is the 2004 Google IPO,” he said. “Its benefit to the state’s general fund was in the neighborhood hundreds of millions– at least $400 million.” Facebook , based in Menlo Park, Calif., afforded generous pre-IPO stock options to as many as 1,000 of its employees. They now stand to make a fortune when the stock goes public. One of the ways the state will make money is when employees cash out their shares and then have to pay taxes. “If it’s as big as it’s advertised, it certainly has the potential to eclipse the Google IPO — but it won’t happen over night,” Palmer said. “While the potential revenue gain is certainly significant, it has to be viewed in the larger context of the legislature having to close a budget gap that we estimate to be $9.2 billion before the state’s new fiscal year begins on July 1st.” There’s nothing currently built into the state budget, finalized in December, 2011, that reflects any increase in funds related to Facebook’s IPO.
