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Disney looking to do social media marketing for Theme Parks

admin — Sun, 08 Aug 2010 19:14:14 +0000

Disney is planning a social media marketing campaign for its Anaheim theme park Disneyland.

Disney is planning on using Facebook, Twitter and social media game applications to draw traffic to their sites.

“We’re trying to listen to our consumers,” said Lisa Beckett, vice president of regional marketing strategies for the Disneyland Resort in Anaheim. “It’s where moms, in particular, are spending a lot of their time.”

Social media “is a great medium that provides this level of interactivity and a pass-along factor, which a TV spot wouldn’t necessarily do,” Beckett said.

Much of the advertising for the parks is handled by Disney’s marketing team in Glendale.

“We do use outside agencies at times, but we have great in-house resources,” Beckett said.

Recently Disney bought Mountain View-based social media game maker Playdom Inc. and in July, Disney bought Palo Alto-based Tapulous Inc., which makes music-based iPhone games.

38 Essential Social Media Resources You May Have Missed

admin — Sun, 08 Aug 2010 14:12:58 +0000

Capping off a busy week at Mashable HQ we bring you a massive list of social media resources you may have missed. We’ve got 38 of the most interesting features and tools published over the last week or so in case you were, you know, outside during the summer.

Social media: One guy and his 14,654 followers

publisher — Sun, 08 Aug 2010 10:29:36 +0000

Shawn M. Miller says he is no expert, just a guy who thinks social media is fascinating and likes to use it.

Social media have blossomed on Central Florida campaign trail

admin — Sun, 08 Aug 2010 03:01:54 +0000

Social media and networking have been around for years, but their use as tools in Central Florida politics has taken off this campaign season.

Demand Media, Maker of Social-Media Applications, Plans $125 Million IPO

publisher — Sat, 07 Aug 2010 10:54:04 +0000

Demand Media Inc., the developer of applications for social-media websites, plans to raise as much as $125 million in an initial public offering, it said in a filing with the Securities and Exchange Commission.